You definitely don't have to be a technical whiz to get your brand online; but there are a few key factors to consider. Who are your target audience and how will you connect with them? What platforms are right for your business? This and many other key parts to building a business marketing strategy are also covered in Market Day, a one day workshop by Cultural Enterprise Office, situated all through out Scotland.
This guide is available from Cultural Enterprise Office; supporting creative businesses through out Scotland. Visit their website to view a full programme of events. Photography in this post is courtesy of Cultural Enterprise Office.