CAN YOU TELL US ABOUT YOURSELF AND YOUR CREATIVE BACKGROUND?
‘Creative background’ is a pretty broad question– I grew up with a painter and composer as a father; an events organiser and alternative therapy advocate as a mother; and a games designer and gardener as a brother; topped off with a healthy dose of community living and geographic upheaval– I guess that’s all pretty creative.
My career so far has resulted is a mish-mash of the above and a leaning towards design, media and, weirdly, running membership organisations. I’ve worked for four different trade bodies, focussing on print, media and communications, plus five years as Business Manager at the rather wonderful magazine publisher White Light Media. It was White Light who made me a magazine geek and showed me the joys of typography.
CAN YOU GIVE US AN INSIGHT IN TO YOUR PRACTICE AND WHAT YOU DO?
I run the membership network for magazine publishers now– PPA Scotland– and don’t see myself leaving anytime soon. It’s a pretty amazing industry to be a part of– full of very passionate, creative people and stacks of wonderful magazines. I always say if you don’t like reading mags it’s because you haven’t found the one for you yet. There is literally one on every subject you can imagine, so if you’re interested in, well, anything, there’s a magazine for you.
Day-to-day I spend most of my time working on amazing events like our annual magazine festival, Magfest, which is all about the joy of design, magazines, creativity and media; and the Scottish Magazine Awards, which celebrates all the brilliant work and talent in Scotland.
ANY EXCITING PROJECTS OR EVENTS YOU HAVE ON THE HORIZON?
Yes! I’m planning to open an International Magazine Centre. The IMC is a bit of lifelong dream for me, and was only pushed to the forefront through Creative Edinburgh’s brilliant mentoring scheme (plug plug), which if you haven’t tried yet you definitely should.
The IMC will be a hub for the creative media industries, will attract international publishers to live and work in Scotland, and will be a national asset for the country in the form of a magazine collection, exhibition space, magazine shop, office space, events space and more. We’re at the early stages at the moment– if you’d like more info or want to be involved please get in touch.
WHAT MAKES EDINBURGH A GOOD CITY TO BE BASED?
Amazing creative scene jammed with diversity and energy; large enough to have all the culture you need but small enough to bump into people you know; full of people keen to collaborate and support each other; the view from North Bridge.
WHAT ADVICE WOULD YOU GIVE TO PEOPLE THINKING OF PURSUING A CAREER IN THE CREATIVE INDUSTRIES?
As with anything– do it for the love, not the money.
For more information on Nikki's work, check out her full Creative Edinburgh profile here.