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Alex Humphry-Baker, CreativeMornings Edinburgh

Can you tell us about yourself and your creative background?

I grew up surrounded by scientists so I guess the need to always question, test and tamper with my surroundings is bred into me from very early on. After a degree in Product Design at Glasgow School of Art, where I really appreciated working on the full spectrum from concept to creation to delivery I found myself quite naturally drawn to startups. Up until recently I was Design lead at Mallzee, a fashion app that I took from initial sketches to a product that received a series A investment funding round. This was a great adventure and today I am taking some time to figure out what my next exciting challenge will be.

Can you tell us about CreativeMornings and give us an insight in to how you are involved?

CreativeMornings is a breakfast lecture series for the creative community. It’s part of a global network of over 120 cities where each city hosts a live event and a speaker from the creative community talks on a theme. I applied and won the license for the Edinburgh chapter last summer and since then we have put on 8 events with speakers ranging from Creative Directors at top agencies, to entrepreneurs, prolific illustrators, creative startups and musicians. Our attendees come for a healthy shot of inspiration, a chance to meet new people (morning folk are a whole different breed) and the fabulous free breakfast put on by our partner Pep and Fodder.

What do you think is beneficial about being part of a community such as Creative Mornings?

As an attendee CreativeMornings is an event that invites you into someone else’s story and creative process. The richness lies in how we encourage our speakers not to simply show off their best work, but to take us on a journey of what worked for them in their creative practice or startup and also candidly, what simply failed and what they learnt from the experience. Oh - and the events are free and you can have as much coffee and scones as you like. As a host, it’s incredible to be on first name basis with organisers from San Francisco, Paris to Dubai chapters. CreativeMornings is a resource of knowledge, connections and unapologetic advice for the creative mind.

What makes Edinburgh a good city to be based?

Our remit for the Edinburgh chapter is to showcase local creative talent through our speakers, the photographers we work with but also through taking our event to new and wonderful venues around the city, of which Edinburgh has many. As we are keenly aware, Edinburgh is home to the largest arts festival in the world - this puts us on the map, however the other 11 months of the year the city has equally as much talent to offer, be it from the Creative Edinburgh community or the booming tech and startup scene. CreativeMornings is a great platform to showcase this talent locally and globally.

What advice would you give to people thinking of pursuing a career in the creative industries, or more specifically, in design?

Approach your life as you would approach a design brief, explore all the possibilities, prototype possible realities, remember your core values but iterate often and share your work. It’s a really great time to be a designer, trust me :)

For more information about the Edinburgh chapter of CreativeMornings, please visit http://creativemornings.com/cities/edi follow Alex on Twitter: @hbalex / Linkedin alexandra-humphry-baker

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