With just over two weeks to go until 2016's Creative Edinburgh Awards we’re continuing our rundown of shortlisted nominees, sharing information about their incredible work. The awards highlight imaginative thinking, great ideas and innovative work, no matter how big or small. They are as much about an intriguing process as they are about an outcome. Read on for an insight into the work of our shortlisted nominees for the Commercial and Creativity Awards…
THE COMMERCIAL AWARD
This category is looking for an outstanding commercial creative contribution or activity from an agency, partnership, organisation, collective or company; last year’s winners were Studio Something whose work 'Tennent's Lager Wellpark', showcased Scotland's best hidden gems, colloquialisms and quirks. For 2016, we have three strong contenders ready to follow in their footsteps:-
Nile are an Experience and Service Design consultancy headquartered in Edinburgh, whose heritage is rooted in Design Research. For their entry they engaged with over 1000 members of the public, 27 designers, dozens of industry and creative design experts and multiple team members of the Royal Bank of Scotland to bring ‘The People’s Money’ (RBS polymer notes) to life. This is the first time national notes have been created and co-designed so intimately with the country's people, artists and businesses. The overall theme was The Fabric of Nature, and each note in the series told a story of our Scottish landscapes from sea to sky. They feature elements that people said were important; animals, plants, tweeds, poetry and even insects- the humble midge is featured on each note.
StudioLR, an award-winning design company based in Edinburgh who specialise in brands and experiential design, are the second nominees for the Commercial Award. StudioLR was briefed to help build the Terex Trucks brand through their factory environment, by creating an inspiring brand experience for staff and VIP visitors. The tour honours the scale of the trucks and shines a spotlight on the people who make them. The new factory experience, that starts from the outside including a super-sized parking space for dumper trucks, motivates and inspires the team, builds up employees’ sense of purpose and engages visitors with humour and confidence.
Edinburgh based Disney Research created the selfie feature for The Official Star Wars app, a hugely popular release entering it’s third version. Lucasfilm and Disney Interactive gave permission to submit an entry for the app which has won many awards including Webby and 'Best of Disney: Consumer Experience'.
THE CREATIVITY AWARD
This category is looking for a one off creative work or initiative, but the judges will have to consider it outstanding to win. Financial gain need not be the primary motivator in this category. Last year’s winner was sculptor Alasdair Thomson, who is making 2016’s awards objects. This year’s shortlisted nominees cover areas including dance, poetry and residencies.
The Scottish Poetry Library made it onto our shortlist for for its event The Library is Open! Drag Queen Poems. The Library is a unique national resource and advocate for the art of poetry, and Scottish poetry in particular. They are passionately committed to bringing the pleasures and benefits of poetry to as wide an audience as possible. Physically and virtually, the Scottish Poetry Library’s doors are open. As an event, The Library is Open! supported the library's aims of inclusivity and diversity particularly engaging student, LGBTQ+ and visual art audiences. The event saw Iain Morrison work with poet and artist Jean-François Krebs to put together a mixture of multi-media poetry and drag performance which made use of the Library's recently updated spaces and facilities. There was dancing on the balcony, drinks among the shelves, and a built in sound system pushed to the max. US poet Andy Emitt skyped in a reading of his poems based on series 7 of RuPaul's Drag Race during the event. The Library is Open! brought in a capacity audience to the event and favourable reviews from Scene Alba Magazine and The Student newspaper.
Choreographer Janis Claxton received her second shortlisting for Pop-up Duets, a work created with a new and unique process of developing contemporary dance partner material starting from everyday interactions between two people in some form of intimacy that occurs in a public space (holding hands, touching faces etc). Janis created material that slowly arose from simple everyday interactions into elegant and dynamic contemporary dance. This was done in a non-intimidating way so that the audience who accidentally found themselves alongside the performers, often stayed close to the action and could enjoy the work up-close and personal. In this way the audience often became part of the architecture and action of the work as they slowly began to realise that the everyday interaction happening beside them was actually developing into a beautiful and enjoyable piece of public art.
Heather Marshall’s Creative Electric project was inspired by a series of letters found in the Old Lighting Depot in May 2015 between David and Justine. re:place aimed to make connections with the community who resided in the Old Lighting Depot, giving them a platform to share their experiences of displacement. The results formed a stimulus that was placed in a room in the old lighting depot during the Hidden Door Festival. Over the ten day period of the festival Heather and three other artists lived on site creating work inspired by the communications. Resident participants were invited to collaborate throughout this process. Each artist lived in the room for a 24 hour period with the exact same resources as the old lighting depot residents- sleeping bag, no running water, basic food and no electricity; offering a creative format to look at the issue of displacement/homelessness.
Winners will be announced on November 10th at our Awards and 5th Birthday Bash; get your tickets here before they sell out!