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Briana Pegado to become new Executive Director of Creative Edinburgh

After an extensive recruitment process the Board of Creative Edinburgh has appointed Briana Pegado as its Executive Director, taking up her post in early September 2019.

Briana was founder and Director of the Edinburgh Student Arts Festival (ESAF), an award-winning social enterprise founded in 2014, responsible for supporting thousands of young people and emerging creatives in Edinburgh seeking a future in the creative industries. It provides a platform for creative people to develop their creative practice.

Briana was named one of Scotland’s Top 10 Social Innovators by Third Force News in 2016 for the social enterprise’s youth-led model and ESAF was awarded the Inspiring Youth Enterprise Award by Social Enterprise Scotland in the same year.

In 2017, Briana was named one of Scotland’s 30 Under 30 Inspiring Young Women by YWCA Scotland - the Young Women’s Movement - for her work in breaking boundaries in the creative industries and third sector, helping people to realise their creative potential.

Her work has involved project managing the National Theatre of Scotland’s Futureproof, “a radical new festival of international performing arts”. This took place across Scotland during the ‘Year of Young People 2018’. In the same year, she co-founded creative studio Povo, a process-led creative consultancy that worked with clients including the Hub of All Things and the Church of England.

More recently she has worked as a freelance consultant for Custom Lane (Scotland’s Centre for Design and Making), One Stone Advisors (world class sustainability consulting), and the University of Edinburgh’s School of Design Informatics on an Executive Design Education Programme.

The chair of Creative Edinburgh, Mark Gorman, said: “We have known Briana for some time now and, personally, I have always admired her tenacity, intelligence and ability to engage people in all walks of the creative life. She has already been a great ambassador for Creative Edinburgh, both as member and as a board director. Her new role will greatly expand her opportunity to advocate for the Creative Industries in Edinburgh, an industry close to both of our hearts.”

Briana Pegado said of her appointment: “I am honoured and thrilled to be appointed Executive Director of Creative Edinburgh at a time of such opportunity and growth in Edinburgh for the Creative Industries. Between our partnership in the Creative Informatics project and how innovatively the creative practice of our members’ is evolving, I want to make sure all types of creative practitioners and creative businesses can take on the opportunities available at this incredible time of innovation for the industry in Scotland.”

“I have been involved with Creative Edinburgh as a member for five years now and I really want to support the community that helped raise me professionally by remembering the realities of working freelance and running a business that can be challenging and rewarding in equal measure. Creative Edinburgh is uniquely positioned to bring sectors together to facilitate new collaborations, ideas and forms of creative practice in a city that has been at the forefront of innovation since the Enlightenment.”

“Yasmin Sulaiman did an outstanding job in growing a highly respected team, steering the organisation through the first year of its RFO, supporting the membership, and launching a beautiful new website with features that provide members with increased benefits. The rest of the stellar team, including its longest serving staff member and interim director, Anna Gormezano Marks, will be a pleasure for me to work with.”

Photo Credit: Katharina Maria Photography

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