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[new dialogues] Secrets hiding in Creative Edinburgh data
blog
04/04/16

As part of our [new dialogues] project we worked with our data resident and Creative Edinburgh member Hilde Frydnes to eke out some exciting information hidden in the depths of data

[new dialogues] is the R&D workroom of Creative Edinburgh, created to embed continual innovation and experimentation into the organisation. This project was supported by Creative Scotland via the Cultural Economy Fund.

Where do the creative people in Edinburgh live and work? Who are they? What do they do and what do they like? As part of the [new dialogues] project to analyse member information and other Creative Edinburgh data, we are starting to look at patterns and insights into the Edinburgh creative industry. It’s early days, but some of the things we find out can help shape the future of our creative city. But first- did you know that Edinburgh Napier University is the company with the most members in our organisation?

Geography

EH6 seems to be the most creative postcode in Edinburgh. 84 of our members have reported living or working there. EH3 is a close second, with 64 listed addresses, while EH7 has 44 members. As we are still capturing data from our members, almost half of our online members have not shared their postal address. We’ll be the first to admit these numbers aren’t an accurate representation of reality- but it’s interesting nonetheless, don’t you think? It’s also fascinating to know that the Creative Edinburgh organisation has 78 members who list their postcodes outside Edinburgh. Many of those still come to events in the city, like Creative Circles, Glug and the very popular Creative & Corporate Love. But maybe we need to think about putting on events on the outskirts of Edinburgh, too?

Email

Gmail is by far the most popular generic email provider. It may be a positive sign of the industry that more people use unique company email addresses than those who use Gmail though! And can you guess what the second most popular email provider is? Yes, Hotmail, with over 200 representatives in the Edinburgh creative industries. Gmail has more than twice that though- and Yahoo is trailing behind with just under 50. Over a thousand members have .com emails, while almost half of that have the more local .co.uk. We are also well represented among the .orgers and the educational .ac.uk. There’s even a .scot among our members, and small clusters of French, Italian, Greek, Russian, Swedish and German top level domains on the email front.

Who’s who in the Edinburgh creative industry?

We love to talk about our member base, and you can see an introduction to all of our online Creative Edinburgh members on our website. But did you know that you’ll not just find one David- you’ll find over 35! David is by far the most popular Creative Edinburgh member name, with a good 2% of people in the organisation being called David. Laura and Sarah are the most popular names for women, but neither are as prolific as David. We don’t have a David Brown (yet!) but Brown is the most common last name, with Smith a close second. And Scotts are creative too- it’s the third most prevalent surname, and reasonably high on the list as a first name too. And we do have a David Scott- he’s a professional photographer with two highly popular names, and some excellent photos too!

For more information on Hilde's work, follow her on Twitter or LinkedIn and be sure to check out her Creative Edinburgh member video here. Hilde Frydnes undertook the [new dialogues] Residency in November 2015.

[new dialogues] is the R&D workroom of Creative Edinburgh, created to embed continual innovation and experimentation into the organisation. This project was supported by Creative Scotland via the Cultural Economy Fund.

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