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As the largest network of creatives in Edinburgh, we are committed to advancing the value and impact of creativity, both locally and internationally. Join us as we work together to help creative individuals and businesses create, collaborate and stay connected at every stage of their careers. Creative Edinburgh is a community that increases the capacity of creative individuals and businesses to experiment, innovate and succeed. We enable inter-generational and intercultural dialogue and community building with peer support and advice aimed at igniting working relationships across sectors.


Creative Edinburgh is run by Janine Matheson, supported by a Board (meet quarterly) and voluntary Steering Group (meet bi-annually).

Janine Matheson

Executive Director

Janine Matheson has over 10 years experience working in, and supporting those within the creative and cultural industries. Janine is also a freelance creative producer, visual artist and founder of Sierra Metro. Janine is part of the Desire Lines group and a British Council Pontignano Fellow.

Rachel Arthur

Freelance Digital Producer [P/T]

Rachel works with us on Monday & Friday creating our digital content. Founder of boom saloon magazine, Rachel is passionate about the support and championing of the creative industries. Prior to Creative Edinburgh she spent over ten years cutting her teeth in the fashion world and is experienced in digital marketing, content and creative direction.


Creative Edinburgh’s independent Board are passionate ambassadors; who meet every quarter to support policy and strategic developments. We'd like to thank past board members David Weir, Ginnie Atkinson, June Edgar, Jeff Meeks and Ros Davis.

Mark Gorman

Board Chair of Creative Edinburgh. As Director of Think Hard, Mark views creativity from both ends of the creative industry's continuum. As a photographer, blogger, Director of The Royal Lyceum Theatre at one end: and as a seasoned, mentor and practitioner in the advertising, marketing, PR, research and digital sector at the other. Talk to me about: Marketing strategy, communications, business mentoring and board management.

Carrie Maginn

I’ve travelled and worked across three continents in a variety of professional roles spanning the creative industries. After six years working in the public arts sector, as Development Manager at Stills and producing The Stitch Lounge and fours years working as Head of Media Development at DigitasLBi, I’ve packed it all in and set up Carrie Susan Interiors as a result of completing a full years study in Architecture & Interior Design. Establishing Carrie Susan Interiors as a recognised specialist in interior design focusing on residential spaces. Talk to me about: Interior design, project management, events management, producing, marketing, networking, arts & culture

Claire Stewart

Claire is a roving project manager and event organiser, working on programming, marketing and events. With special interests including literature, festivals, technology and libraries, and a background in organising national-scale events and campaigns, she is also in demand as a social media strategist and manager across sectors. She is a board member of Glasgow Women's Library. Talk to me about: Project planning and setting up new ventures, social media marketing and events, fundraising and networking, literature and publishing.

Joe Tree

Joe Tree is the Founder and CEO of Blipfoto, a worldwide community of ordinary people who record and share their lives through one photograph a day. Based in Edinburgh, Blipfoto's website and mobile apps attract over a million monthly visits from an audience 400,000 strong across 175 countries. Talk to me about: The start up process, fundraising, investment, marketing and online community building.

Kate Ho

Kate Ho is a Senior Product Manager at FreeAgent, one of the UK’s largest, most popular online accountancy software providers for freelancers. With a background in user experience, she’s passionate about creating user experiences that engage and delight people. Previously, she ran Tigerface Games which built collaborative iPad games for kids between 5-11. Talk to me about: user journeys, software development methods, metrics, games and startups.

Mike Davidson

Active participant in the Not for Profit and Social Enterprise sector-Homeless World Cup, Out of the Blue in Leith and the Royal Lyceum Theatre. Specialises in strategic and business planning advice. Provides corporate finance and business support to technology companies including Red Fox Media and iHandover. Previously a partner in national accounting firm. Chair of the Three Chimneys restaurant. Talk to me about: High growth technology based businesses, succession planning, exit/tax strategies and not for profit/ social enterprise.

Michael Johnston

Michael is a media professional with a strong track record in business management and has worked in press, radio and television. He led the integration of The Scotsman Publishing Ltd into Johnston Press plc and was Managing Director The Scotsman, Scotland on Sunday, Evening News & scotsman.com. Michael sits on Edinburgh International Festival & vice president of Edinburgh Chamber of Commerce. Talk to me about: Personal marketing, networking, leadership, performance management and CRM.

Mike Mcgrail

Mike is the founder of marketing consultancy, Velocity Digital. He's spent his career to date working in the pixelated realm. Mike is a regular on TV and radio in Scotland, delivering opinions on how the web affects everything from business to the arts. He can also regularly be seen speaking at conferences and sharing his experience with university students.

Steering Group

Creative Edinburgh’s Steering Group is composed of committed creative industry experts who provide advocacy and support for both our programme and network. The Steering Group meet twice a year with Janine Matheson, find the full details of their expertise below. We'd like to thank past steering group members Rohan Gunatillake, Rupert Thompson, Andy Murray and Peggy Hughes.

Briana Pegado

Briana is founder of Edinburgh Student Arts Festival (ESAF) and University of Edinburgh MA Sustainable Development graduate. She was President of EUSA in the 2014-2015 and previously worked part time as Membership Engagement Officer for the YWCA Scotland. Talk to me about: Connecting with students, graduate and emerging artists or if you need advice as a student, graduate or emerging artist yourself.

David Mahoney

David Mahoney is a freelance Illustrator working for both national and international clients. He specialises in monochromatic illustrations using squid ink and photoshop. Alongside his freelancing David is also a Community Professional for Adobe and runs a series of portfolio reviewing events in Edinburgh. Talk to me about: Freelancing, networking, self promotion, preparing your portfolio and illustration.

Dennis & Debbie Club

Dennis Reinmuller and Debbie Moody are a visual artist duo specialising in virtual reality apps. In 2016, their Oculus Rift piece "Neobrutes" was shown across Scotland within the Travelling Gallery. For 2017, they are focusing on developing for mobile devices, including a VR showcase of selected artists' moving image pieces within realtime 3D environments for the Glasgow Short Film Festival in March 2017, and a narrative VR experience questioning the boundaries between the virtual and the real for the Edinburgh Science Festival 2017.

Devon Walshe

Devon is an entrepreneur and publisher. He is the founder of the The Journal, an award winning media platform for students and young people. He is also a member of Sync, a Scotland wide innovation programme supporting technology in the arts. He is interested in the media, technology and innovation.

Jessica Armstrong

Jessica is an 'agent for change', delivering projects with a disposition for organisation and efficiency. Her background is in business development, marketing comms and operational management; but really, she is a project manager with a love of spreadsheets and a passion for all things inspired. Talk to me about: Building and developing your networks, reaching new industries and finding sponsorship.

Lynsey Smith

Lynsey Smith is programme manager for the Creative Economy team at the British Council. Lynsey is responsible for building projects with partners and colleagues across Sub-Saharan Africa and Europe and is also the British Council’s specialist advisor for their work with hubs, currently working on European Creative Hubs Network. Talk to me about: international opportunities, cultural relations & hubs

Morvern Cunningham

Morvern is the event organiser and festival promoter of LeithLate, an annual Leith-based multi-arts event and includes The Shutter Project and The Mural Project. Alongside LeithLate she is Festival Coordinator of Glasgow Short Film Festival and runs regular film events including global pop-up film festival Future Shorts and surreal film collective KinoKlub. Talk to me about: Participatory projects, public art initiatives, festival production and events management.

Stacey Hunter

Stacey Hunter is a design curator, producer and co-editor of The New Metropolitan. Her work connects design thinking and practice to the everyday life of cities and she was awarded a PhD in Architecture from the University of Edinburgh in 2014. Talk to me about: Design, Urbanism, Airports, Urban Citizenship, The Aesthetics of Activism and Gentrification.